Search Engine Optimisation
Search Engine Optimisation (SEO)
Or, The Art Of Standing Out In The Crowd
As of May 2009, there are almost 190 Billion websites on the Internet. A mixture of good bad and indifferent websites and, lets be honest, we are likely to never see even a fraction of them. We are not alone in this respect.
It is a hard fact that Internet users will mainly search for a given service or products using a search engine (with Google having 60% of this market) and will often only focus on the first 10-12 results that they find. Some will only focus on the top 5 and that’s it. If your site is not in one of these prime positions, then chances are it won’t get seen, regardless on how much money you have spent on flashy animation and photographs of your products.
Search Engine Optimisation (or SEO) is the practice of refining a website from the ground up, utilising the use of good coding, good page content and other online factors that make your website “search engine friendly”. This will give you the best possible opportunity of being in that critical top end of search engine results.
There is no magic trick or underhand method involved – the search engines are too smart of that. Just a mixture of hard work and an understanding of what a search engine will look for when “ranking” a website in the search results.
When we enter into a project with a Customer, we will always build their website with search engine optimisation in mind, offering them advice on the best use of the phrases used to describe their given subject - “the keywords” – and on any other method that might improve their websites ranking.
We are also delighted to provide a website “health check” where we will review an existing website (regardless of when built and by whom) and consult on appropriate methods to improve the search engine friendliness of the given website.
For any further information or to arrange a consultation, please contact: